Documento Word
— Chapter 1 —
Types of consumers
Skipper consumer → Someone loyal to one brand (ex: iphone).
Switcher consumer → Someone that has a preference for a brand (pepitos), but sometimes switches to another one (oreos).
Fast moving consumer goods (FMCG): Products that are bought, used and replaced frequently, typically at low prices (for example, food, drinks, personal care products, etc.)
What is marketing
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